South Shore BID Billboard Advertising Agreement
Indemnification Clause
The participating Business (“Advertiser”) agrees to indemnify, defend, and hold harmless the South Shore Business Improvement District, Lamar, and each of their respective officers, directors, employees, agents, and affiliates (collectively, the “Indemnified Parties”) from and against any and all claims, demands, actions, damages, liabilities, losses, costs, and expenses (including reasonable attorneys’ fees) arising out of or relating to:
(a) the content of any advertisement submitted by the Advertiser, including but not limited to claims alleging infringement of intellectual property rights, defamation, invasion of privacy, misleading or false statements, or violations of any applicable law, regulation, or industry standard;
(b) any breach by the Advertiser of its representations, warranties, or obligations under this Agreement; and
(c) any act, error, or omission by the Advertiser relating to the creation, submission, approval, or display of the advertisement on the billboard.
This indemnification obligation shall survive the termination or expiration of this Agreement.
Optional Additions You May Want to Include
- Content Approval & Right to Reject
To protect the South Shore BID:
The South Shore BID reserves the right to reject or require modifications to any advertisement that, in its sole discretion, is inappropriate, inaccurate, misleading, unlawful, or inconsistent with BID brand standards.
- Warranty From the Advertiser
The Advertiser represents and warrants that it has full rights and permissions to use all text, images, trademarks, and other content included in the advertisement.
- Liability Limitation
This shields the BID from damages beyond the ad cost:
In no event shall the South Shore BID or Lamar be liable for any indirect, incidental, special, or consequential damages, including lost profits, even if advised of the possibility of such damages. The BID’s total liability shall not exceed the amount paid by the Advertiser for the billboard placement.
- Production & Technical Issues
Protects against delays outside your control:
The Advertiser acknowledges that billboard display schedules may be subject to delays or interruptions due to technical issues, weather, or operational concerns. The BID and Lamar shall not be liable for such delays.
- Compliance Responsibility
The Advertiser is solely responsible for ensuring the advertisement complies with all applicable laws, regulations, and advertising standards.